Back That Stat Up
Social Media is a beast. Am I right? And don’t even get me started on Social Media Analytics. One day the world is reeling about one service, one hot new tool, and just when you think you’ve got it…...
View ArticleGet the Inside Scoop on Pitbull’s “Original Hits” Digital Advertising Plan
He knows you want him. Mr. Worldwide, Mr. 305, Pitbull — whatever you may call him — has a hold of his fans. Nine years since his first release, Pitbull is still in the spotlight. So when on May 8th,...
View ArticleThe Sky’s The Limit! Analytics Opens Up to Social Media
We know we just shared some exciting updates to our Analytics product a few weeks ago, but we have yet another one we’re dying to announce: in addition to tracking our clients’ sales and streams of...
View ArticleCut the “Ribbon” on Your Digital Store
So you’re a band with a new digital track, T-shirt, or sellable product and you want to get it out to your fans? But there’s a problem. You don’t have a strong digital storefront and your followers...
View ArticleDaily News Highlights: Monday, July 1, 2013
The Slow Hit Movement: Year-Old Songs On The Pop Charts AT&T gets patent for file-sharing monitoring tech Songza launches ad-free subscription tier Facebook roundup: ads success, branded stickers...
View ArticleTurn Your Facebook Frown Upside Down
A blessing and a curse. A necessary evil. Is this how you think about Facebook? No way! Facebook is an essential part of your marketing strategy. This means that you can’t just brush it off as...
View Article#HashtagsHere #HashtagsThere #HashtagsEverywhere
A few weeks ago, a client asked me what the best practice is when it comes to using hashtags. After looking into how we’ve used hashtags at The Orchard and digging up some good examples I’ve witnessed,...
View ArticleStart Tagging on Facebook, It’s Time
Twitter and Facebook both offer the ability to tag people and pages. Twitter got us in the habit of using that @ sign early by offering the instant gratification of alerting friends and creating...
View ArticleA Little Bit (But Not Too Much) About Album Trailers
There are a lot of little things we can do to help our clients get the word out about their music. We build splash pages, optimize social profiles and make sure they’re posting the right things at the...
View Article3 Simple Ways to Improve Your Facebook Ads
It is evident that native advertisements on Facebook are becoming an integral part of the user experience. Nevertheless, with Facebook rolling out more features for News Feed ads and the overhaul of...
View ArticleAn Approach to Facebook in Early 2015
Facebook has announced a trio of changes to their platform in recent months that will finish rolling out this coming January. As they did earlier this year, the social network is working to enhance the...
View ArticleMaster Your Calls-To-Action & Video on Facebook
Compared to individual posts, Facebook’s Pages receive far less traffic, however they are often the first stop for someone new to your brand. Today I want to touch on some good ways to engage people...
View ArticleShould You Post the Same Content on Facebook and Twitter? Here’s How to Decide
This article, written by Brooklyn-based electronic music producer and singer-songwriter, Sam Friedman, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips...
View Article5 Ways for Musicians to Use Facebook Video
2015 is the year Facebook video will reach parity with YouTube’s feature set and audience. The introduction of auto-playing video, changes to the platform’s algorithm to favor video, and Facebook’s...
View ArticleThe 4 Most Common Mistakes Bands Make With Facebook
This article, written by Founder of New Artist Model, Dave Kusek, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business. Pretty...
View ArticleIt’s a Facebook Live Video Free-for-All
You get live video! And you get live video! Today, everyone in the audience is going home with the ability to share live video with their Facebook followers! Well, while the following announcement...
View ArticleCelebrate 2015 with Spotify Year in Music
Spotify has been reinforcing its presence in the music streaming scene for years, creating a platform where music lovers can listen to any song of their liking, whenever they want. With data from over...
View ArticleA Year In(ternet) Review: Social Media
There were many great updates on social media platforms last year. What better way to start the new year than with the key takeaways we learned from? Below are highlights that can easily be implemented...
View ArticleFacebook Tips, Tricks & Best Practices – 2016 Edition
New year, new updates! Let’s face it, Facebook is changing constantly. Even since our last best practice blog post in 2013, you will notice a world of difference. Being the largest social network on...
View ArticleStreaming: All In One, The New Norm?
No doubt we’ve all written and read countless articles about streaming. There will always be those who declare it to be the shotgun-wielding saviour of the music industry, single-handedly delivering us...
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